My Wind
Redesigned App

Redesign of the User Experience of
a mobile application, in the area
of utility or productivity

DATE
June 2017
DESIGN LEAD
User Experience

User Interview

Visual Design

Prototyping
STRATEGY
The process of designing a digital product starts with an understanding of users and their Goals.
So through observation and interview with the user personas, I understood the objectives, desires, needs, problems and friction points that occur during the experience of using the current app.

From the observation and subsequent analysis of the behaviors through scenarios, the points on which I based my creative UX solutions emerged.

Finally, I created the interactive prototype capable of satisfying the needs and evolving the user's experience in a significant way.
User Personas
Simone
Male, 23 years
Steward

GOAL

Primary
having control over your sim

Secondary
be updated on promotions
and consumption

SCENARIOS
INFORMATION ARCHITECTURE
DESIGN
Feature
Possibility to filter the promotions that the app shows, to stay up to date on new releases of my interest.
DESIGN
Feature
Chat directly with an operator who will help you solve all problems more quickly. Stop long call center waiting times.
DESIGN
Feature
Disable promotions that you no longer care about, at any time with a single click.
DESIGN
Feature
Always keep your traffic under control, through the use of widgets, without having to access the app.
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